Our Team of Retirement Experts are ready to help

Meet our customer service team

Allyson Bailie

Allyson Bailie

General Manager

Allyson leads the way in delivering seamless and fundamental services for Senior Australians. She feels especially rewarded by knowing the positive impact Retirement Essentials has on people’s lives when customers are receiving their Age Pension. A close second to the love for her family, is her support for the GWS Giants (NSW’s other AFL team!!).

Shayna White

Shayna White

Customer Service

Shayna loves knowing she’s integral in taking the stress off the shoulders of senior Australians. Knowing they have someone on their side in getting their Age Pension, something that they have worked hard for and deserve, gives her immense job satisfaction. When she’s not exercising her green thumb on weekends, Shayna can be found on Sydney beaches.



Retirement Essentials is a wholly owned subsidiary of SuperEd. Founded in 2012, SuperEd was developed by senior financial services professionals Jeremy Duffield and Hugh Morrow.

SuperEd comprises a team of experienced financial, technology and marketing professionals at the forefront of their industries. Delivering direct benefit to everyday Australians while focussing on member experience has been the core focus of both Retirement Essentials and SuperEd.

Jeremy Duffield

Jeremy Duffield

Chairman & Co-founder

Jeremy's proudest moments are coaching and advising members on their retirement journey through to financial literacy. Having founded Vanguard Australia, he became fascinated with “better decision-making” and believes digital advice enables that. A true financial stalwart, he rivals the Energiser Bunny in ideas and enthusiasm.

Hugh Morrow

Hugh Morrow

CEO & Co-founder

Hugh believes the vast majority of Australians aren't getting their spending balance right, because of fears they'll burn through their pension savings. A comprehensive tech obsessive, Hugh believes in solving tangible, real-world problems and is determined to help retirees access affordable financial advice online.

James Coyle

James Coyle

Chief Customer Officer

James brings his vast marketing knowledge and background in superannuation to SuperEd. He's passionate about simplifying member engagement between financial institutions and the everyday public. If he's not presenting strategic plans in a boardroom, this self-confessed chicken fancier can be found chasing his dogs in a forest.

Alison Squire

Alison Squire

Head of Advice

Alison eats, lives and breathes compliance. She'll click on those links most people ignore, loves the fine print and obsesses over detail. Basically, if she were a goalie, you can be certain she'll chase everything down and make sure nothing gets past her. In her spare time you can find her cheering madly for the Springboks.

Mikhail Tupitsyn

Mikhail Tupitsyn

Financial Engineer

With a background in developing business intelligence software, analytics and data mining, Mikhail is our resident mathematical grand poobah. Developing and conceptualising financial models, he's written a number of academic publications. From a mountain town in Russia his accent gives him a deserved gravitas.

Tom Fahrer

Tom Fahrer

Digital Producer

He might look like Thor, but this fresh faced financial wiz straddles the line between building digital projects and developing marketing strategies. A Product Owner at heart he's even built an App or two along the way. With a deep interest in economic principles, he loves interpreting data and unpacking human behaviour.