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Retirement-focused advice firm, Retirement Essentials has appointed experienced consumer marketing executive, Antoinette Tyrrell as its chief customer officer.

Tyrell’s appointment was confirmed by Retirement Essentials founder, Paul Rogan who said she would lead a ‘direct to consumer’ marketing strategy, including building the brand, designing the member experience and being responsible for the customer growth plan.

“I’m excited to have Antoinette on board. Antoinette’s deep experience in consumer marketing will embed a truly consumer-centred approach into every aspect of our business,” Rogan said.

Prior to joining Retirement Essentials, Tyrrell held senior executive roles in consumer marketing and business strategy in the FMCG and telecommunications industries across Asia, Africa and South Pacific working for Coca-Cola and Vodafone.