According to a new study, Australian brands are largely ignoring the ‘elderly demographic’, despite the fact that this group has the highest levels of wealth and disposable income. They also spend more than millennials and Generation X. The WPP AUNZ report...
James Coyle
James has over 35 years experience in financial services with particular expertise in two of the key components of retirement finance - Superannuation and the Age Pension. He is passionate about providing the guidance and support that can help older Australians enjoy their best possible retirement.
He lives in regional Victoria surrounded by dogs and chooks.

Age Pension Stories # 5 – Centrelink Can Be Faster with a Third Party Involved
Patience is a virtue. But why wait for months to get your Age Pension if there’s a faster option? The current average wait time for an Age Pension approval is 49 days, but there are stories of seniors waiting much longer for their entitlements. The ‘ridiculous’ Age...
How Age Pensioners Can Use a Reverse Mortgage to Access Extra Cash
Darren Moffatt from Seniors First shares a case study of how a Reverse Mortgage can make a huge difference to the lives of Age Pensioners who are struggling to make ends meet. *Oliver and Charlotte are age pensioners who worked hard all their lives and are proud that...